A New Year, A New Chapter: Big Plans for 2025 and the Lessons We've Learned

Hey everyone, Mason here—founder of Not Broken Apparel Co. It's been a while since we last connected on the blog, but I wanted to take a moment to reflect on where we've been and where we're headed in 2025. As a combat veteran, I've always believed in resilience, and that's exactly what we've seen in the past year. Not just in our brand, but in the people who wear it and the community we've built together.

The past year has been a learning experience, to say the least. We’ve learned a lot about running a business, connecting with our audience, and about the power of vulnerability in sharing our stories. Our mission to help combat veterans, first responders, and anyone who’s faced trauma understand that they’re Not Broken—they’re changed—has only grown stronger. Every design, every piece of apparel, every customer interaction has been a reminder of how important it is to create a space where people feel seen, heard, and understood.

2025: The Year of Big Plans

But enough about the past. Let's talk about what’s next. 2025 is going to be a big year for us. We're stepping up our game and taking things to the next level. Here are just a few of the big plans we have for the year:

1. National Reach – We’re expanding our audience! We’ve built a strong base, and now we’re ready to take Not Broken Apparel Co. national. We want people across the country to know that there’s a brand out there that understands what it means to struggle, heal, and rise above.

2. In-House Printing – One of our biggest goals is to bring printing in-house. It’ll allow us to have more control over the quality of our gear and reduce turnaround times. Plus, it’s going to help us scale more efficiently as we grow. We’re excited for this next step in making our products even better for you.

3. Public Events for PTSD Awareness – We know that the journey towards healing can feel isolating. That’s why we’re planning to host events throughout the year to bring people together, raise awareness, and have open conversations about PTSD. We’re not just about selling apparel; we’re about building a community that supports one another.

The Power of Resilience

Through it all, we’ve learned one thing for sure: resilience is key. Whether you’re dealing with trauma, facing the everyday grind, or chasing big dreams, life’s challenges have a way of shaping us in ways we never expected. But what if we could embrace that transformation? What if we could look at our struggles not as something that breaks us, but something that makes us stronger?

That's the message we want to continue sharing in 2025. Life may be tough, but we’re tougher. If we can turn pain into purpose, then we can make a real difference. And it’s that power, that belief in ourselves and each other, that we want to continue to celebrate.

Thank You for Being Part of This Journey

As we look ahead to all the exciting things happening in 2025, I just want to say thank you to every single one of you. Whether you've been with us from the beginning or just found us recently, you’re part of something bigger than just a clothing brand. You’re part of a movement to redefine strength and resilience.

So here’s to 2025. A year of growth, a year of community, and a year of proving, together, that we are Not Broken.

Stay strong and stay tuned—big things are coming.

—Mason, Founder of Not Broken Apparel Co.